The class-action lawsuit, filed in federal court in the Northern District of California on behalf of U.S. consumers, claims that Apple deceived customers by marketing “Enhanced Siri features” that did not yet exist, leading them to buy iPhones based on false advertising.
Ryan Clarkson, founder and managing partner of Clarkson Law Firm, which represented consumers in the lawsuit, said they are “proud to secure a historic settlement on behalf of consumers who should feel confident and protected when deciding where to spend their hard-earned dollars.”
The lawsuit accused Apple of touting new AI technology, including Siri enhancements, while advertising the iPhone 16 at the time, but the device did not contain the elements when it was released, according to court filings.
The lawsuit, which was originally filed in March 2025, alleged the iPhone manufacturer “violated consumer protection laws when it advertised its new generation of iPhones as a breakthrough in artificial intelligence (‘AI’), including significant enhancements to Siri, iPhone’s digital assistant,” according to Tuesday’s court filing.
The lawsuit itself specifically accused Apple of introducing Enhanced Siri capabilities — such as AI-powered digital assistant recollection and calendar reminders — even though they “did not exist or were materially misrepresented.”
Apple on Tuesday agreed to pay $250 million to settle claims it misled customers into buying iPhones with a deceiving marketing campaign about its voice assistant Siri’s new AI features.
If approved, it would be one of the largest-ever settlements from Apple and result in cash payments of up to $95 for owners of roughly 37 million iPhones bought in the US.
The lawsuit, filed by Clarkson Law Firm in San Francisco federal court for the Northern District of California, alleged Apple touted soon-to-come Siri AI features when it advertised the iPhone 16 in 2024 – but that a new-and-improved Siri still hasn’t been delivered.
Lawyers for the iPhone buyers asked a court for preliminary approval of the proposed $250 million settlement, according to a court filling. If approved by a judge, it would be one of the biggest ever for Apple.
Apple agreed to settle the class-action lawsuit filed on behalf of U.S. consumers in San Francisco federal court on Tuesday, according to The Associated Press. The deal would rank as one of the largest ever settlements for the company, if approved by a judge.
Apple is set to pay out $250 million to settle a major class-action lawsuit accusing the tech giant of overselling the capabilities of its Apple Intelligence platform — particularly a long-promised AI-powered upgrade to Siri that consumers say never fully arrived.
The class-action lawsuit, filed in March 2025, was the first of many filed against Apple for failing to deliver Apple Intelligence-powered Siri features it promised with the iPhone 16 in 2024. Delayed features include Siri’s ability to draw on a user’s personal context to provide personalized responses and to take actions across Apple and third-party apps.
Apple has agreed to a $250 million settlement to resolve claims it misled consumers about artificial intelligence features tied to its latest iPhones, according to a federal court filing.
