A Drop in the Bucket: Ken’s Foods Misleading Salad Dressing Labels.
We are proud to announce that as a result of our class action against Ken’s Foods regarding its misleading salad dressing labels, Ken’s Foods has permanently changed its deceptive labels. Prior to our class action lawsuit, Ken’s labelled its Italian, Greek, and Olive Oil & Vinegar dressings with “Made with Extra Virgin Olive Oil.” The phrase reasonably caused many consumers to believe that the salad dressing’s main oil ingredient was olive oil. However, that was not the case. It turns out that the Italian dressing, Greek dressing, and Olive Oil & Vinegar dressings contained very little olive oil. So what was the primary ingredient if not olive oil?
The main ingredient was either canola or soybean oil, which are dramatically cheaper and less healthy than olive oil. Indeed, the plaintiffs stated that they had purchased Ken’s salad dressings for the purpose of consuming a healthier oil– olive oil. The plaintiffs admitted they would not have purchased the products if the labels did not indicate that olive oil was the main oil ingredient. Prior to litigation, our clients asked Ken’s to remove or fix the misleading labeling for its salad dressings. Ken’s denied their requests.
Imagine being told that this burger was made with grass-fed beef, when in fact its main ingredient is cellulose (a.k.a. wood pulp, yuck) with a hint of grass-fed beef blended into the patty. Believe it or not, this form of consumer deception happens more than you could imagine!
Here at Clarkson Law Firm, we fight consumer deception every day. We aim to shine a light on fraudulent business practices that occur behind closed doors. That’s why we devoted our undivided attention to this case for nearly 1,000 hours! Clarkson exercised skill and determination to achieve a result that will benefit millions of consumers. The Superior Court of Santa Barbara determined that Clarkson Law Firm was entitled to a catalyst fee award because of its hard work, skill, and determination in delivering a benefit to the public in the form of non-deceptive labels. Another battle won, but the war for a fair, balanced, and honest marketplace continues!
If you have been a victim of deceptive labeling, fill out a free case evaluation form for possible compensation. To join the fight against consumer deception, CLICK THE SHIELD below!
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Clarkson Law Firm, P.C. is dedicated to consumer protection in corporate America. We are committed to raising the floor of truth-telling by big business and leveling the playing field between individuals and large corporations. Our trial lawyers fight every day to make sure consumers are protected against deceptive food, beverage, and cosmetics companies, greedy insurance companies, unscrupulous pharmaceutical manufacturers, and other corporate wrongdoers who prioritize profits over people.